About me
I’m a communications specialist and visual storyteller based in Qatar, working across design, strategy, and narrative. My background includes time in advertising agencies, corporate communications, and independent projects, with work ranging from campaign visuals and brand identity to internal messaging and multimedia content.
Currently, I support creative and strategic communications at Northwestern University in Qatar. That means handling visual branding, cross-team coordination, and making sure the work we put out doesn’t just look good, but actually makes sense. Before this, I worked with firms like Ogilvy, Grey, and Alfardan, contributing to campaigns for brands like BMW, Qatar Tourism, and QNB.
Currently, I support creative and strategic communications at Northwestern University in Qatar. That means handling visual branding, cross-team coordination, and making sure the work we put out doesn’t just look good, but actually makes sense. Before this, I worked with firms like Ogilvy, Grey, and Alfardan, contributing to campaigns for brands like BMW, Qatar Tourism, and QNB.
My work comes from a mix of design, film, writing, music, and the occasional obsession with fixing things that don’t work quite right. As a UX-focused designer, I’m always thinking about how people experience information — whether it’s a screen, a layout, or a single line of text. I’m less interested in grabbing attention just for the sake of it, and more into making a message work within its environment and context. Not everything needs to scream.
I don’t chase aesthetics for the sake of it. I design for purpose and functionality. Content should be a solution first, and beautiful second. I stand by the idea that good design is invisible
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Good design, when it’s done well, becomes invisible.
It’s only when it’s done poorly that we notice it.
- Jared Spool